Redo
Project: NDA
Niche: Hosting, Forex
Input:
The project was created in 2013
Peak in 2019-2020
The process of stagnation began in the second half of 2020
Budgeting project advertising from own income
Product decisions by years:
2021 year. – creating a brand, developing a convenient website and billing system, creating communication channels (Instagram, Telegram, Facebook), setting up advertising in GoogleAds and MetaAds, mailing to the client base.
2022 – Abandonment of the Russian market (respectively loss of 70% of the active audience), experiments with tariffs. Creation of communication channels in TikTok, analytics and preparation for entering new markets. Setting up advertising in partner networks, distribution of own partner program, refinement of WhiteLabel API and connection of large resellers.
2023 – optimization of advertising from partner networks, in-depth SEO, entry into the markets of the USA, the Far East and Latin America. Emphasis on the markets of Greece and Italy.
Using neural networks to create video content, create communication channels in Lemon8, Snapchat, WeChat, Linkedin, Quora, YouTube. Deepening of cooperation with brokers and developers of specialized software.
Decision results in numbers:
| 2021 | 2022 | ½ 2023 | |
|---|---|---|---|
| Budget | $ | $ | $ |
| Revenues | € | € | € |
| Marginality | % | % | % |
| New users | |||
| New orders | |||
| Site traffic |
Data from Google Analytics for 2023
Volume and sources of traffic.
Top countries from which we receive orders
